Saw this new doughnut (or is it donut?) store at Vivocity while I was looking for a place to have dinner with my gf. There were a few people milling around it and I bought one of their recommended chocolate donut to see if it would give Donut Factory a run for its money.
The conclusion? No. It certainly wasn't in the same league. The doughnuts were too soft and tasteless, relying instead on the chocolate coating to give it a sweet taste. The chocolate was quite good though. Pity about the doughnut. And at $1.20 each ($1 for normal glazed ones), its the same price as Donut Factory's, which really makes it a no brainer as to which one I would go for in future. There is the problem of ridiculous queues though.
Address: #02-125 Vivocity